Duracell Online
Building trust one battery ad at a time.
Daylight Saving Time is a weird time not just for people, but also for things that use batteries personified as people. Let’s take a glimpse into the tragic life of a smoke detector family.
Spin
Whoa
We took this as an educational opportunity and responded with:
We made a bunch of these for this series, but for the sake of your attention span here’s six.
Hospital
It’s no surprise we’re popular online with fans of our batteries, who are always eager to learn more, asking things like.. “What the fuck even uses batteries anymore?” Good question, Stacey.
Wieden+Kennedy New York
Creative Director: Eric Helin / Stuart Jennings
Senior Art Director: Dan Koo
Writer: Andrew Kim
