U RDY?
State Farm NBA
You know that uncanny mind-reading moment you have with your BFF? Like when you’re silently riding together in the car, and you just know what they’re about to say? And then they say it. And then you’re like “I totally knew you were gonna say that.”
So, we took that and applied it to State Farm agents and their clients, in this case, Chris Paul.
Inner Dialogue
If you haven’t heard, the :06 is the new :15, which was the new :30
Rock, Rock, Rock
Modern Art
For the NBA Playoffs, when everyone zigs, make fun of them for zigging.
Translation
Group Creative Director: Eric Steele / Lance Ferguson
Creative Director: Stephen Petronis / Tucker Loosbrock
Senior Art Director: Dan Koo
Writer: Andrew Kim