Tinder

From winning the pitch to launching Tinder’s first ever APAC campaign – they wanted to change the way people looked at not only Tinder (a hookup app), but dating as a whole. We came up with a new APAC-wide tagline for them “Dating, but for you”, because dating looks different for everyone, but everyone dates. We made 3 short relationship films that culturally resonated with their Korea, India, Thailand, Vietnam, and Japan dating markets. Phew.