“I’m Sorry”
This book was born out of an uncomfortable truth. Covid-19 didn’t create a new wave of racism and xenophobia, it simply unveiled what was already there.
Our goal with this book is to create awareness and educate readers through an adult children’s book by illustrating what the world looks like through the eyes of an Asian American, living not only in the midst of a pandemic, but in a country where our “Americanness” is contingent on what we have to offer.
Wieden + Kennedy New York
Creative Director: Dan Koo
Writer: Andrew Kim
Producer: Jane Lee / Kristi Kaneyuki
Animator: Elise Dyck
Photographer: Kristin Gladney
Sound Design: Natalie Huizenga
Animator: Elise Dyck
Studio: Ashley Mehall / Jill Kearton
Producer: Jane Lee / Kristi Kaneyuki
Animator: Elise Dyck
Press
Muse by Clio
Adweek
Graphic Days Festival 2021