NBA2K16
NBA2K16 was all about you being the story.
So, we got a guy who’s good at telling stories
to tell the story about being the story.
Be the Story, A Spike Lee Joint
We held a Twitter audition for fans to become a part of the story, which then turned into a game trailer by Spike Lee.
We made a movie curated soundtrack with a real boombox we shipped out to very very important people that could play it on their cassette tapes.
Then we followed up with the full movie promo treatment.
Movie trailer posters. Special edition game covers. A shoe deal. And Spike Lee pointing at stuff.
NBA2K wanted an Ugly Christmas Sweater Pack. So, we made some promo videos with Curry and Davis and actually made a ugly sweater gamers could buy IRL and in-game.
Crispin Porter+Bogusky LA
Executive Creative Director: Kevin Jones
Creative Director: Cameron Harris
Associate Creative Director: Nick Loftus / Jimbo Embry
Art Director: Dan Koo
Writer: Eric Scott